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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

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Product details

Management number 231916378 Release Date 2026/06/18 List Price US$16.34 Model Number 231916378
Category
  1. Kindle Store
  2. Kindle eBooks
  3. Business & Money
  4. Marketing & Sales
  5. Marketing
  6. Global

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. Read more

ASIN B01FYBGEN6
XRay Not Enabled
ISBN13 978-0230247024
Edition 2009th
Language English
File size 10.6 MB
Page Flip Enabled
Publisher Palgrave Macmillan
Word Wise Enabled
Print length 522 pages
Accessibility Learn more
Screen Reader Supported
Publication date January 18, 2016
Enhanced typesetting Enabled

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

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